HIDDEN GOODS is a Copenhagen-based handbag brand founded by Icelandic designer Hrafnhildur G. Thoroddsen. The capsule collection 2025, launched in april 2025 at the icelandic DesignMarch, is built on the philosophy of repurposing materials through upcycling and craftsmanship.

Seeking to uncover the hidden potential in everyday garments and transforming them into unique pieces. The collection is created with a focus on organic flow, where the design process is influenced by the materials at hand. The result is a series of handbags and accessories that celebrate individuality and sustainability.