HIDDEN GOODS IS an accessories brand shaped by an intuitive approach to material, craft, and conscious design. Defined by a balance of refined aesthetics, handcraft and functional purpose, the brand works with repurposed materials and deadstocks, allowing form to emerge organically from the resources at hand. Every piece reflects a commitment to upcycling, individuality, and longevity, where sustainability is embedded in the process.

OUR Story

Originally founded in 2008, active until 2016, Hidden goods waS revived in 2025 with the launch of its Capsule Collection 2025 at DesignMarch in Reykjavík, Iceland. The collection of handbags and accessories marks a renewed design language rooted in handcraft, material sensitivity, and timeless expression. Celebrated as one of the festival’s most notable presentations by Vogue Scandinavia, the brand’s reemergence signals a thoughtful continuation of its legacy. Under the creative direction of its founder, HIDDEN GOODS stands as a quiet counterpoint to mass production, affirming that true value in design lies in material, process, and intention.